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Bath & Body Works Streamlines Strategy Amid Sales Slump
Bath & Body Works Streamlines Strategy Amid Sales Slump
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BTCCSquare news:
Bath & Body Works is recalibrating its retail strategy after reporting a 1% annual sales decline and a 33% drop in adjusted income. CEO Daniel Heaf acknowledged the brand's stores had become "overwhelming," with excessive focus on collaborations and promotions distracting from Core product lines.
The company will refocus on traditional offerings and clean ingredients while simplifying both physical and digital store layouts. This pivot comes as the retailer underperforms peers in a challenging consumer sentiment environment, with its stock suffering significant losses in 2025.
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